Indians respect traditions, cultures. It is the land, where people always value social goals and goodness much higher than personal prosperity. Here, many have given up the allure of easy success for fulfilling the visions of their fathers and ancestors. SOUTHERN LABS and its promoters follow the same well-admired Indian story.
Mosquito is the enemy of humanity. World Health Organization (WHO) considers them as one of the deadliest animals (insects are part of the animal kingdom too) in the world. And India remained a hotspot of mosquito-borne diseases for centuries. In fact, Dr Ronald Ross conducted his Nobel-winning work on transmission of malaria by mosquitos in this country. Being a region of hot and humid weather, India suffered more death from malaria than all wars fought on this land together.
At the beginning of this century, one man took the resolve to fight the menace of mosquitos. His vision was to innovate mosquito repellent technology and make the fruits of his work available to millions of fellow Indians–millions who helplessly suffer from mosquito-transmitted diseases and discomforts.
Mosquito-repellent technologies stated reaching mass markets much earlier, in the mid-20th century. Many of Indian homes can still remember the bland smell of Kachhua(tortoise)-marked coils. However, these were not good for human health. Prolonged exposure caused health issues. Besides, quality products were expensive for ordinary Indian families.