In 2014, Srikanth Prasannan, armed with an Engineering Degree and an MBA from Bangalore, joined Southern Laboratories after gaining valuable international FMCG marketing experience in Dubai, UAE. With a fresh perspective and innovative ideas, he spearheaded the brand’s expansion across India by introducing the country’s first mosquito repellent-cum-room freshener. This new range of Liquid Vaporisers (LV) featured fragrances like Sandalwood, Lemonyptus, and Jasmine, offering dual benefits as both mosquito repellents and air fresheners. These products were widely embraced by consumers, establishing Quit Mozz as a preferred brand nationwide.