In 2005, India was grappling with a surge in Dengue cases, exposing a glaring gap in the mosquito repellent market. Existing products were not only ineffective but also burdened with harsh chemical odors, which discouraged their use. Amidst this public health crisis, S. Prasannakumar, a visionary entrepreneur from Trivandrum, Kerala, recognized the urgent need for better, more consumer-friendly mosquito repellent solutions. Determined to address this issue, Prasannakumar founded Quit Mozz under Southern Laboratories, with the goal of developing innovative products that combined effectiveness with user comfort.